How often do you collect client testimonials?
Oh sure, you know they’re important and you know you should be asking for them. But if you’re like most entrepreneurs, you’re busy! Asking for a client testimonial feels like an optional step in your process.
That’s where you’re wrong (if you want to continue growing your business, at least).
Client testimonials and reviews can have a massive impact on your bottom line. According to research:
So what does all that research mean to you? It means that potential new leads are actively searching for your client testimonials before they decide to make a purchase. It also means having testimonials for your higher-ticket services can play a big role in converting leads to actual buyers.
But it’s not just about eliciting a 5-second sound byte from clients. Not all testimonials are created equal.
Take a look at these 2 examples from Donald Miller, author of Building a Story Brand:
Testimonial #1“I love my new haircut, thanks!”
While this is a positive review, it’s not very meaningful.
Testimonial #2“I have felt frumpy and self-conscious about my hair for years. But then I found Julie here at Ooh La La. OMG. She totally gets how to make me look my best, and I get compliments all the time! But the best thing is that I feel absolutely gorgeous every day. THANK YOU!“
This second review is both positive and inspirational to the reader. It describes a more detailed scenario that a potential client is more likely to identify and engage with.
But how do you get your happy clients to write better testimonials for you?
The answer is to ask better questions.
According to “3 Ways to Get Authentic, Powerful Customer Testimonials” by Donald Miller, asking specific questions like these is key:
Even if your clients don’t write a novel in their answers, these guiding questions will help them drill down. They can get more specific about what their real problem was and how you were able to help them. It also sets you up to craft a more complete story of their before and after transformation.
Asking the right questions is only half the battle when it comes to your client testimonials. You also need to develop a system that allows you to consistently collect and share this valuable feedback. Use an automation tool like Dubsado to make sure you never lose track of any of that marketing gold!
There’s a ton of information available for creating a great onboarding experience (including the #1 step you should definitely automate). But offboarding those clients when the work is done often feels like an afterthought. As a result, businesses are missing out on so many opportunities to collect testimonials.
Good news though—there’s a simple fix that takes a little bit of forethought but will pay dividends in return. Create an automated offboarding workflow!
Your offboarding workflow doesn’t have to be long or complicated, but it will help your clients feel “closure” after their project has ended and it will also keep those client testimonials flowing.
Here’s a list of ideas that you might consider adding into yours:
No matter what steps you decide to include, the more automated they are the more consistent you’ll be able to be when it comes to collecting and sharing your client testimonials!
Need more detailed one-on-one support? Click here to find out how we can work together.
Not even sure what Dubsado is? Sign up for an amazing free trial to get your feet wet. And bonus, once you decide you’re ready to upgrade to a paid account, you can use my affiliate link and referral code (sarahleighday) to get 30% off your first month or year! Not bad, huh?
I'm a perfectionist and I strive for excellence...if there's a better, faster, more efficient way to do something, I wanna know how and I love sharing that kind of knowledge and empowerment with my clients, too!
So if you’re an Online Service Provider who longs to spend more time elevating your client experience than trying to remember what steps you missed, I’d love to work with you.